Legal and Ethical Reasons

Researchers obtain data from people that are expected to maintain high ethical standards and comply with relevant legislation. Ethical guidance is provided by professional bodies, host institutions and funding organisations.

Ethical guidelines for research are issued by professional bodies, host institutions and funding organisations. We have collated a number of useful resources on research ethics, consent and anonymisation.

Collecting, using and sharing data in research with people requires that ethical and legal obligations are respected. Laws such as the Data Protection Act, Freedom of Information Act and Statistics and Registration Services Act also govern the use of some kinds of data.

These are a few adverts that were either banned or taken off the TV because they were inappropriate and caused illegal upsets. For example, the first picture shows a black child and a while child. Although it looks alright when you look closely you can see that Benetton have made it so the black child looks like a demon (spiked up hair on the sides to look like horns) and the white child to look like a angel (blonde hair and smiling whereas the other child looks sad)

The second photo looks a lot different, it is an NHS advert about smoking, It had a message but the picture backing it up was unneeded and pretty confusing as it shows a women getting a hook through her top lip. Although this could have been a metaphor of she is hooked to smoking it was still un needed and caused upsets by whomever saw it.


For my idea I think I should really think about what kind of legal and ethical reasons I will need to take into account. These images have given me ideas of what not to do when I do my broadcast/designs for adverts.