When planning and pitching a radio product you need to think of many different types of factors. You will need to learn about your age group and the statistics of what people listen to your broadcasts so you can try and find the best things to talk about for them. For example if your target audience is adults then you will want to talk about something adults watch/listen to such as the news and different events going on at that time. However if your age group were teens you would talk about the latest hits and songs for different genres.
As you can see 25% of adults claim to listen to the radio via a phone or tablet at least once per month. Up to 13% year on year.
As you can also see 36% of 15 - 24 year olds claim to listen to the radio via a mobile or tablet at least once per month
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